Post by account_disabled on Dec 7, 2023 4:37:52 GMT
Once the Objective has been set. Now you have to come and see. For which group of people will we make content? First, you need to do your homework by studying Buyer Persona , which is to identify the target audience that is likely to become our customers in the future, or simply, who will buy the product or service. Your gender, age, residence, job, income, preferences, or lifestyle, etc. Then you design content marketing to suit the status of the target group at that time. By the status of the target group. Can be divided into 6 states as follows: Status 1 Problem Recognition – awareness of the problem You may be surprised at times. Even the customers You may not even know it yet. They have a problem and they want it resolved. If the target group is in this state You can create content to make them aware that What are the problems they are facing? And how can you help them solve those problems? Status 2 Information Search – Searching for additional information When the target group finds that They are facing real problems.
They will start searching for information on Google, so what you can do at this stage is create Phone Number List content that offers solutions to those problems. and make adjustments to the article Rank among the top search results on Google with SEO. Status 3 Evaluation of Alternatives – Evaluation of alternatives Even if the information you provide to your target audience is sufficient, But with the behavior of most consumers It is often necessary to compare products with other brands available on the market. So here's what you can do: Keeping them with you for as long as possible and creating content to compare with other brands to increase customer choice. Status 4 Purchase Decision – purchasing decision and when the customer has complete information Both comparing prices, quality and benefits of products. It's now time to decide to buy. Therefore, in this step, the most important thing is Build confidence and safety in paying for products or services. Including the speed of response and quick service to customers. Because it's very important. If you cannot ensure payment or service delay.
Customers are ready to change their minds quickly. Or the worst is subsidizing the products of your competitors instead Status 5 Purchase – Buying and selling This step has now been reached. A successful transaction occurred. But it's not over yet. Because this is the time when you can create better upsell opportunities with your target customers. that may have previously supported your other products but have never purchased this new product, so you should collect information from customers who have already purchased it Including reviews To increase the opportunity for old customers to decide to buy more products more easily as well. Status 6 Post-Purchase Evaluation – Evaluation after the sale. Of course, once the customer has completed payment Quick delivery process It is another matter that is equally important. And you must follow up after the customer has received the product. And if the customer has a problem after using the product You should respond quickly. To demonstrate excellent service And that will make customers satisfied and loyal to your brand in the long run. And when you understand the target group that will become your customers very well. Now it's time to design content to suit the target audience in each state.
They will start searching for information on Google, so what you can do at this stage is create Phone Number List content that offers solutions to those problems. and make adjustments to the article Rank among the top search results on Google with SEO. Status 3 Evaluation of Alternatives – Evaluation of alternatives Even if the information you provide to your target audience is sufficient, But with the behavior of most consumers It is often necessary to compare products with other brands available on the market. So here's what you can do: Keeping them with you for as long as possible and creating content to compare with other brands to increase customer choice. Status 4 Purchase Decision – purchasing decision and when the customer has complete information Both comparing prices, quality and benefits of products. It's now time to decide to buy. Therefore, in this step, the most important thing is Build confidence and safety in paying for products or services. Including the speed of response and quick service to customers. Because it's very important. If you cannot ensure payment or service delay.
Customers are ready to change their minds quickly. Or the worst is subsidizing the products of your competitors instead Status 5 Purchase – Buying and selling This step has now been reached. A successful transaction occurred. But it's not over yet. Because this is the time when you can create better upsell opportunities with your target customers. that may have previously supported your other products but have never purchased this new product, so you should collect information from customers who have already purchased it Including reviews To increase the opportunity for old customers to decide to buy more products more easily as well. Status 6 Post-Purchase Evaluation – Evaluation after the sale. Of course, once the customer has completed payment Quick delivery process It is another matter that is equally important. And you must follow up after the customer has received the product. And if the customer has a problem after using the product You should respond quickly. To demonstrate excellent service And that will make customers satisfied and loyal to your brand in the long run. And when you understand the target group that will become your customers very well. Now it's time to design content to suit the target audience in each state.